HEAVY PETTING: New Works by Rob McBroom

Opening Reception: November 14th, 2009 6:00-11:00 pm
On View: November 14th – December 31st, 2009

The Gallery @ Fox Tax and guest curator Emma Berg of mplsart.com are pleased to present:

Heavy Petting: New works by Rob McBroom.


Heavy Petting is a new series of twelve mixed media panels by Minneapolis-based artist Rob McBroom.  Each three by three foot canvas provides a lush interpretation to the stanzas of the 1871 Edward Lear nonsense poem  The Owl and the Pussy Cat.   The story of The Owl and the Pussy Cat has been dear to the artist since he was a
child.

Within each of Rob McBroom’s pieces are a million surprises to be found.

Each finished piece is dense with logos as diverse as NBC, Red Owl and Word Girl.   McBroom first included logos into his work nearly a decade ago.  As stated by
McBroom, the appropriation of logos in his work serves as a reminder to us “that we are living in a culture saturated by advertising and that we often identify ourselves by the products we choose”.  Each logo is selected solely for its graphic presence and how it lends itself to the overall piece.

Along with the use of logos, Rob has consistently utilized a wide and sometimes surprising range of mixed media.  The glitter, sequins, crystals, G.I. Joe pieces, trimmed beard, and plastic bananas are peppered across the acrylic paint adding dimension and an element of shock to the work as a whole.

Rob McBroom has exhibited extensively at such local venues as Intermedia Arts, Ox-Op, Soo Visual Art Center, Gus Lucky’s Gallery and Rogue Buddha Gallery.  In 2004, McBroom exhibited internationally for the first time at Laforet Center in Tokyo with the traveling exhibit Qeedrophonic and has since exhibited at Outland in Amsterdam and Mercado in Barcelona.  An early career retrospective of McBroom’s work is currently on view at the University of Wisconsin River Falls campus.

Since 2004 McBroom has served as the Director of OX-OP Arts where he has been deeply involved in the low-brow art movement.  In 2006 McBroom exhibited in the “2006 Juxtapoz Magazine Annual Group Show” alongside artists such as Shepard Fairey, Shag and Camille Rose Garcia.  In 2007 McBroom curated the well received exhibit Rome is Burning at the University of Wisconsin Eau Claire.